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Adding Transmedia to Your Writing

Today I am guest posting over at fellow Inkbot, Laura Lam’s blog http://staticsplit.wordpress.com/2013/04/03/guest-post-mike-stewart-on-adding-a-dash-of-transmedia-to-your-writing/

Here’s an excerpt but be sure to check out the whole thing for tips!

Do you want to separate your writing from the pack? To rise above the noise? Why not employ a methodology used by major Hollywood Studios, from the creators of SUPERNATURALS to HEROES, to many major films and gaming franchises like Assassin’s Creed? It’s called transmedia!

So … Transmedia … WTF is it? The best definition I’ve ever seen is, Transmedia=Storyworld.

It’s every entry point for your readers to your story. I’m not talking where they can buy your book, or your Facebook fan page, those are marketing channels, not story … channels. Are your characters on twitter? Do they Facebook or create videos on Vimeo or YouTube? Maybe there’s a puzzle in your novel that readers can solve on an iPad app which unlocks back story? These are story extensions. Transmedia creates opportunities for readers to discover your book, to continue the story, and creates a feedback loop between fan and author.

Here’s an example, this is the Storyverse for my novel ASSURED DESTRUCTION.

The company in the book has a website, the protagonist has a blog, there’s a secret website to discover, a Facebook page and every character has a Twitter feed that reflects their personalities.

So, for example, if you follow @Heckleena, you’ll gain access to her graphic novel origin story. If you tweet at her, she’ll identify something about you to make fun of. She knows your location, whether you used an iPhone to tweet, what time of day you’re tweeting, where you live, and how many followers you have. All things she can mock, just like her character in the book. I also personally monitor all the Twitter feeds and respond where appropriate.

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